Digital word of mouth is growing. The feedback guests provide on comment cards are not visible to anyone, however online reviews via social media can affect the business a great deal. They have a deep impact on potential customers who search online for reviews related to your business. It can prove to be challenging for restaurants to manage these reviews. Investing into an online feedback and review system through IPad’s or by having scannable QR codes printed onto menus or tabletops can allow restaurants to obtain a database of customer feedback which can be only viewed by the restaurant. These reviews can then be filtered ad uploaded onto travel related websites who will look in the restaurants favor to help earn a good repute.
Establishing Brand Loyalty
Access to online channels means customers have the liberty to contact you and comment on your promotions and new entries. This allows restaurants to engage with their customers on a personal level allowing them to contact each and every customer to deliver a unique experience which helps increase brand recognition and encourage brand loyalty. This way the customers feel affiliated with the restaurants brand and helps develop an online personality for the restaurant.
EXAMPLES OF DIGITAL INNOVATION IN THE RESTAURANT INDUSTRY
Here are a few examples of some popular restaurant brands utilizing digital technologies and channels to engage with its customers
Many restaurants today are increasingly focusing on the opportunities presented by digital transformation. Many are embracing technologies that enhance the quality of the customer dining experience, delivering more of what consumers are clamoring for. Digital is no longer a purview of only Banking, Insurance, Healthcare or Retail. Digital disruption is omnipresent, its time for restaurants to get on board or get thrown off the track.
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