66% of the population in the world now uses mobile devices. The growth of this figure shows no signs of stopping. As a result, mobile marketing has become an extremely useful strategy when looking to reach your target audience.
As it’s very common for people to research restaurants in the area before going out to eat, mobile marketing can be especially beneficial for restaurants to capture customers.
What is Mobile Marketing?
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, email, SMS and MMS, social media, or mobile applications.
As you can see, mobile marketing is a diverse strategy that utilizes multiple channels and marketing techniques. This might seem daunting at first, so let us provide some tips to get you started in mobile marketing.
5 Mobile Marketing strategies for your Restaurants
1. A Responsive Website
When a prospect is considering visiting your restaurant, one of the first things they will do is research your restaurant. This usually starts with a simple google and a visit to your website. Although the process is simple, this is one of the best places to capture prospects and entice them to visit your restaurant. And for that, responsive web design is vital.
Responsive web design is an approach to web design that makes web pages function well on a variety of devices and window or screen sizes. This eliminates the need for scrolling or resizing the pages. Furthermore, it speeds up page load times and allows users to access information easily which improves the overall user experience.
2. Google My Business
Google My Business is a free tool that you can sign up for which will provide you with a host of benefits. Signing up for this will showcase your business page in the search results when someone searches for your business. Here you can display valuable information to your prospects like hours of operation, location, website, menu, and Google reviews.
Additionally, this will help you show up in local search results. For example, if someone in your locale searches “restaurants near me” your business page might be visible to them. But that’s not all, you can post regular updates (promotions, etc) here that will show up in searches and you have the ability to access insights which will give you an idea of how people are interacting with your business profile.
3. Restaurant Listing Apps
Restaurant listing apps like TripAdvisor, Yelp, Zomato, and FourSquare will help your restaurant gain a considerable boost to new customers.
Having good reviews on these sites will also be effective as word-of-mouth marketing will help in building trust and a loyal customer base.
4. Mobile Apps
This is another powerful tool for mobile marketing. A dedicated mobile app with options for showcasing your menu, online ordering and making reservations will help immensely in retaining customers.
As delivery is now very popular, you should consider offering food delivery services in addition to dining in. Your mobile app or website could be utilized as the online ordering platform and it will require delivery riders.
When it comes to delivery services, you can either have your own fleet of delivery vehicles or you could use a third party delivery app. There are pros and cons to both options. Having your own fleet is a considerable investment but, at the same time, third-party delivery apps can charge up to 30% commission for your sales. Consider your feasibility and adjust accordingly.
5. SMS and Push Notifications
SMS marketing has been used in the restaurant industry for quite a while and it’s still a very effective tool in mobile marketing. In addition to this, provided you have a mobile app, you can also utilize push notifications.
SMS and push notifications can be used to remind customers about upcoming events, notify them about special promotions and new menu items, reward your loyal customers with coupons, etc, and even send status updates about their deliveries.
Mobile marketing can be implemented in a number of ways and it will help you earn more revenue and build a strong, loyal customer base. Make sure your restaurant is well represented on all of the major platforms, like Google, social media, and review apps.
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