Note: This is the third post in the Social Media for Restaurants series. If you’re new to the series, start with the second post.
Now you know what you need to consider when creating a social media strategy, you have some ideas on what to do in social media, let’s talk about how you should represent your business on social media.
While, for the most part, social media laid back and casual, you’re representing a business. The best advice here is, do not act differently online than you would in real life.
Everyone who engages with you online could be a potential customer. Treat them as such. Be welcoming and pleasant.
Feedback will be prominent when it comes to social media. In Facebook, for example, people who have dined in your restaurant can review it. Be sure to engage these reviewers they will have valuable feedback in most situations.
If you are faced with negative or critical reviews, do not assume defensive positions right away. Gauge whether the reviewer is reasonable. Constructive criticism should always be appreciated. How you handle negative reviews will matter much more than how you handle the positive ones.
One more important thing, if you decide that a particular social channel you’re on isn’t right for your restaurant or its target audience, don’t just abandon your profile. This will lead people who will look at your restaurant from the particular social channel to think that you’re inactive and unprofessional. If you’re not going to use a particular social channel delete it altogether.
Look out for Part 4 next week!
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