Further, the study found a high demand for more takeaway food and home deliveries of food, particularly in Hong Kong, South Korea and Thailand. These markets epitomize “on-the-go” lifestyles and value the convenience on-the-go food offerings bring.
The implications this will have on restaurants and other out-of-home businesses are clear, but the findings will also affect the way retailers stock their stores to meet these emerging new levels of demand.
IMPACT OF COVID-19 ON ASIAN CONSUMERS EATING HABITS
From most to least likely to change consumption habits post-pandemic
According to Nielsen’s report; The shifts away from out-of-home dining to at-home food delivery, takeaways and cooking during the COVID-19 period are locally nuanced by traditional consumption habits but also by the different quarantine and shutdown measures by market. For example, the Japanese have hardly increased ordering food delivery while Thailand has leaned heavily on this channel. This will be crucial for organizations seeking to navigate the short term to recognize. But whilst consumer behavior across markets in the immediate terms has definitely changed, the subsequent question is “when will it return to normal?” The answer may well be never.Nielsen Articles: https://www.nielsen.com/lk/en/insights/article/2020/asian-consumers-are-rethinking-how-they-eat-post-covid-19/
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